Kirkpatrick model

Four levels for evaluating the effect of training

01 Definition

The Kirkpatrick model distinguishes four levels of evaluation: reaction, what participants thought of it; learning, what they took in; behaviour, what they do differently at the workplace; and results, what that delivers for the organisation. Later developments advise starting at level four and reasoning backwards.

02 Why it matters

Practically all training evaluation stalls at level one. A satisfaction score of 8.2 says something about the day and nothing about the work floor, and yet that is the figure that gets reported.

03 In practice

Level three is where it becomes interesting and where most organisations stop, because it demands observation. It need not be complicated, though: a supervisor who watches the same operation ten times three months after the training produces more usable information than any survey. At level four, industry can often connect to figures that are already tracked, such as near-misses per category or the duration of a shutdown.

04 Related solutions
05 Frequently asked questions
Do you have to measure all four levels?
No. For a short compliance module, level two is enough. For a programme with serious investment behind it, stopping at level two is too thin to know whether the money achieved anything.
Why is level three so difficult?
Because it lies outside the training environment and takes time. It calls for observation or data from the operation, and for somebody who owns that. Without it, the whole thing sinks into good intentions.
What is the difference from the Phillips model?
Phillips adds a fifth level: return on investment, expressed in money. Useful when a business case is needed, but it stands or falls on the quality of the assumptions the figure rests on.
06 Related terms

Want to apply Kirkpatrick model in your own training programme?

We are happy to think along about the approach that fits your installation, your audience and your timeline.

M

Milan

Business development, STARK Learning